I waxed the car today while starting the audio book version of Michael Lewis‘ Next: The Future Just Happened.
There is a pitiless economic process at work. So gradual that it does not really ever demand to be noticed. It is a species of economic determinism. The reverse of the one Marx described. The means […]
The Zenith Angle is classic Sterling — a clever novel at the intersection of markets, culture, technology and politics.
It’s a techno-thriller with a twist. Van, the hero, is a telecom millionaire turned white-hat hacker not afraid of brawny hand-to-hand combat. Think Gordon Freeman.
The prose is peppered with dot-com jingo and geek-speak such as […]
Why is it essential to be disciplined about identity management? Marketing Aesthetics: The Strategic Management of Brands, Identity and Image is one of the best books on the subject. The book uses strong case studies such as the evolution of major brands of the 90s such as Starbucks, Barnes and Noble, and Lucent to illustrate […]