“Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art.”
– William Bernbach
Guy William Welch
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Category Archives: marketing
Bill Bernbach on the Art of Advertising
My Simpsons Avatar
Woody created one first. Here’s my Simpsons avatar created on The Simpsons Movie website.
“High Life, Reclaimed”
While watching the Tour de France today on Versus I caught the first in a series of new ads for Miller High Life. Not only does it embraces the decades-old status of Miller as the honest, no nonsense beer for regular guys, it’s just really cool. Keep it up Miller.
Geometry Wars: Galaxies Dev Blog on IGN
The Geometry Wars: Galaxies team blog launched today on IGN.
It’s been a ton of fun working on the game. With half the team in the UK and the other half here in Los Angeles and press engagements everywhere in between it seems like the action never rests. There’s sure to some crazy stuff posted […]
GTA San Andreas Trailer
GTA SAN ANDREAS TRAILER RULES
The GTA San Andreas trailer is the best thing I’ve seen all day. It’s GTA meets true West Coast style with a healty dose of gangsta fantasy. AND… it’s all scored to “Put Her in the Buck,” an A-side cut from 2 Live Crew’s 1989 album As Nasty As They Wanna […]
I’d Totally Hit That Cheeseburger
The recent edition of the “corporate america tries to exploit youth culture but gets it totally wrong to hilarious results” theme has another variation this week.
Too-cool-for-school bloggers like world champion has so helpfully notified the rest of the blog-reading universe that McDonalds reportedly “did not do their homework” and embarrassed themselves… when they asked […]
Two Headed Dog
The Two Headed Dog has gobbled up tons of expensive media spots over the last two weeks. The website makes little sense. Cool hunter Josh Rubin posts speculation that the dog might be the prelude to an MTV2.com relaunch. Makes sense with the “2.” It all seems very New York, very Pattern Recognition.
GW: UPDATE […]
Students Earn Money by Watching Ads
Brandport is a new service that pays teens for their undivided attention. Participants must have a .edu email address and a PayPal account. Advertisers provide short commercials that are streamed directly to the users.
Volkswagen Suicide Car Bomb Ad
There’s a new Volkswagen commercial online for the car makers non-US hatchback, the Polo. The company and their ad agency has denied sponsorship of the POLO. SMALL BUT TOUGH advert but the production value is high enough to raise suspicion.
Bush and Kerry by Brand Association
Some great stuff here from Landor’s report that compares Bush and Kerry to well-known brands.
Among likely Bush supporters… Bush is a Ford, Kerry is a BMW.
Among likely Kerry supporters… Bush is a Ford, Kerry is a Ford.