“Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art.”
– William Bernbach
Guy William Welch
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Category Archives: quotes
Bill Bernbach on the Art of Advertising
Antoine de Saint Exupery on Perfection
“Perfection is reached not when there is nothing left to add, but when there is nothing left to take away.”
– Antoine de Saint Exupery (1900 - 1944)
Werner Herzog on Los Angeles
Los Angeles is the city with the most substance in the United States — cultural substance. There is a competition between New York and Los Angeles, but New York only consumes culture and borrows it from Europe. Things get done in Los Angeles. — Werner Herzog in the April 2007 Esquire
Book Notes: Built to Last
I’m a James Collins fan.
In Built to Last: Successful Habits of Visionary Companies he emphasizes the importance of core ideology on the long-term performance and contribution of successful companies.
Core ideology, as we described in Chapter 3, defines the enduring character of an organization — its self-identity that remains constant through time and transcends […]
Kierkegaard on Adversity
“Adversity draws men together and produces beauty and harmony in life’s relationships, just as the cold of winter produces ice-flowers on the window-panes, which vanish with the warmth.”
Søren Aabye Kierkegaard
We Bring Democracy to the Fish
We Bring Democracy to the Fish
It is unacceptable that fish prey on each other.
For their comfort and safety, we will liberate them
into fishfarms with secure, durable boundaries
that exclude predators. Our care will provide
for their liberty, health, happiness, and nutrition.
Of course all creatures need to feel useful.
At maturity the fish will discover their purposes.
by Donald […]
Ernest Shackleton’s Motto
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<a href=”http://en.wikipedia.org/wiki/Shackleton” target=”_blank”>”By endurance, we conquer.”</a>
Get a Brahma, Vishnu and a Shiva says Tom Peters
Tom Peters on the value of organizational destroyers (Wired, Dec 1997).
Every organization from six to 60,000 people needs a Brahma, a Vishnu, and a Shiva - a creator, a preserver, and a destroyer. And you need those tensions simultaneously. The problem with the average-size corporation is that eventually the preservers take over and stagnation […]
Petite Madelines
“When from a long distant past nothing persists, after the people are dead, after things are broken and scattered, still alone, more persistent, more faithful, the smell and taste of things remain poised a long, long time like souls, ready to remind us, waiting, hoping for their moment amid the ruins of all the rest, […]
Opportunities Multiply As They Are Seized
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
The general must be first in the toils and fatigues of the army. In the heat of […]